5 Best Email Marketing Practices To Boost Productivity

When it comes to marketing online, email marketing is undoubtedly one the most effective ways of reaching out your target audience. It’s seen quite often that most email marketer are failed to produce desired results of their campaigns just because of doing it wrong. Here are the 5 tips for writing an email and get the best out of your email campaigns.

Email-Marketing-Best-Practices

Data Acquisition:  Acquire your email database from legitimate sources. When you see an email from somewhere “unknown” source and you haven’t had signed-up or opted-in any such list, you certainly throw it into the junk folder and that’s exactly what everybody else does. So, if you buy email database from cheap and spammy sources, you might get tons of valid email, but you won’t get the desired response to your campaigns, as a result you will waste time and money both. There are quite of few reliable sources, where you can get highly responsive and targeted email database for your campaigns.

Refine Your Signup Process: If you have a site that requires signup, make sure the signup process is super easy for your visitors. Make it as easy as possible for people to signup and give them every reason too. Opt-in section should be fairly visible and make subscribe button obvious, so that people can easily find it. Once any one clicks to your subscribe button it should lead the person to a simple opt-in form requiring just a couple of things, preferably, just name and email ID. On opt-in page just make sure to mentioned what they are going to get from your newsletters/emails, like discount or promo offers, information or updates and etc. One important thing is that make it easy for them to unsubscribe. People are more likely to come back if you allow them to unsubscribe easily and then re-subscribe. If you kind of force them to stay with you and keep sending them email, they will eventually throw your email to junk, which perhaps no business would like to experience. So, keep it friendly for them, if they want to leave let them leave, chances are that they will be back at some point of time.

Subject Line: This is a very important part of every email; you can say it’s a face of your email. You need to be very clear with the subject of your email. It should be clearly showing basic purpose of your email. Any misleading or overwhelming subject-line, which doesn’t match with the message within email, can kill the chances of receiver’s engagement. Avoid using, words like free, discount, reward, promo and similar terms in your subject, as these looks and sound spammy and often caught by spam filters of most email services providers. Terms like exclusive, limited time, particular event’s name and similar words may work better, only if you really have it in your message too. Keep your subject line short and clean that gives a little taste of the message inside.

Timing: Think about what kind of business you have and then think what would be the best time to shoot a campaign. If you email too much, people will start unsubscribing you and if you don’t email enough, they gonna forget about you. Try out A/B test with different timings and delays and find out which performs well. A good tip is to avoid weekends and the days close to, like Mondays and Fridays. They work just as weekends i.e. you may not get enough exposure and/or engagement.

Frequency: As discussed a little in timing part above, frequency also plays an important role in the productivity of email marketing campaigns. Try to sort lists of your subscribers according to their taste or mood. You may have a lot of people who like to know new things and don’t mind getting couple of emails daily, but on the other hand some may get annoyed with just a weekly update. To get rid of this dilemma, send a quick feedback form to all that will let you know how many emails/updates they like to get every day/week/month. If you have a site with member area, add a feature to their dashboard, so that they can choose the frequency as desired. This will really help you retaining your valuable subscribers with you.

Email marketing can do wonders to your business if doing it right. I hope above tips will help you getting most out of your next email campaigns.

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3 Best Platforms To Build eCommerce Websites

What are some of the top eCommerce platforms? There are a number of excellent e-Commerce platforms that provide you with a comprehensive set of tools, which assist you in building your eCommerce website. Of course different platforms have strength and weaknesses depending on what you are trying to do. However there are certain features to look for and all eCommerce platforms.

3 Best Platforms To Build eCommerce Websites

Ease-Of-Use And Customization: Make sure it’s a platform that you’re comfortable using every day. Test the programs’ daily features like product updating, customer service, performance analysis and promotion generation.

SEO Functionality: How well does the program handle the search engine optimization! You can sell the finest products in the world, but if people can’t find them how are you going to make sales?

Marketing Tools: Promotions, coupons and newsletters are all very useful tools to look for.

Conversion Tools: Look for tools like product reviews, social network sharing, one page checkout and product recommendations.

Price: Don’t rush to the cheapest software, since it is often true that you get what you pay for, but also watch out for extravagant payments schemes that don’t guarantee your success. Be aware of your transactions fees because they can ad up fast.

Technology: Do they have up-to-date server technology that performs, otherwise you’re risking slower response times, stoppy operations and possibly security breaches

Feature Availability: Does it have a good selection of features for the subscription price! Make sure they aren’t demanding more money for features that should be basic.

Company Outlook: Now you are renting this online space, so make sure the long-term prospects of the company that you choose are profitable.

Here are some of the top e-commerce platforms: –

Bigcommerce:

It’s easy to set up and it gets your store up and running as soon as possible. They have substantial customization options, its easy to navigate and they have the best SEO configurations of all major platforms. They offer a lot of solid features for fair payment scheme. Their customer support is excellent and you are able to ship worldwide. The only thing is the basic templates are pretty plain and it takes more than a beginner’s knowledge to get some customized layouts going. For taking care of all of your shopping cart needs and building a good-looking high functioning online store, it doesn’t get much better than Bigcommerce.

Magento:

Magento keeps developers and designers in mind. It has a high degree of customizability, but beginners might get lost. You can download the community version for free, but it has very limited support. If you want more help or more convenient features, you have to pay $15,000 a year for the Enterprise Edition.

Shopify:

It is famous for being one of the easiest to use. Shopify is super simple to build a great-looking website that looks excellent across all devices, but with simplicity comes lack of customization. You have to learn whole new language called Liquid to customize beyond the templates. It can get expensive, as you have to pay a 2% fee of all revenue unless you pay higher to your service, but if you’re looking to quickly build a simple store with little technical knowledge, Shopify is a great program.

Some runners-up include Volusion, 3dcart, Zencart and nopCommerce. So, in conclusion if you’re a hands-on person tryout all these platforms to see which one fits your purposes.

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