When it comes to marketing online, email marketing is undoubtedly one the most effective ways of reaching out your target audience. It’s seen quite often that most email marketer are failed to produce desired results of their campaigns just because of doing it wrong. Here are the 5 tips for writing an email and get the best out of your email campaigns.
Data Acquisition: Acquire your email database from legitimate sources. When you see an email from somewhere “unknown” source and you haven’t had signed-up or opted-in any such list, you certainly throw it into the junk folder and that’s exactly what everybody else does. So, if you buy email database from cheap and spammy sources, you might get tons of valid email, but you won’t get the desired response to your campaigns, as a result you will waste time and money both. There are quite of few reliable sources, where you can get highly responsive and targeted email database for your campaigns.
Refine Your Signup Process: If you have a site that requires signup, make sure the signup process is super easy for your visitors. Make it as easy as possible for people to signup and give them every reason too. Opt-in section should be fairly visible and make subscribe button obvious, so that people can easily find it. Once any one clicks to your subscribe button it should lead the person to a simple opt-in form requiring just a couple of things, preferably, just name and email ID. On opt-in page just make sure to mentioned what they are going to get from your newsletters/emails, like discount or promo offers, information or updates and etc. One important thing is that make it easy for them to unsubscribe. People are more likely to come back if you allow them to unsubscribe easily and then re-subscribe. If you kind of force them to stay with you and keep sending them email, they will eventually throw your email to junk, which perhaps no business would like to experience. So, keep it friendly for them, if they want to leave let them leave, chances are that they will be back at some point of time.
Subject Line: This is a very important part of every email; you can say it’s a face of your email. You need to be very clear with the subject of your email. It should be clearly showing basic purpose of your email. Any misleading or overwhelming subject-line, which doesn’t match with the message within email, can kill the chances of receiver’s engagement. Avoid using, words like free, discount, reward, promo and similar terms in your subject, as these looks and sound spammy and often caught by spam filters of most email services providers. Terms like exclusive, limited time, particular event’s name and similar words may work better, only if you really have it in your message too. Keep your subject line short and clean that gives a little taste of the message inside.
Timing: Think about what kind of business you have and then think what would be the best time to shoot a campaign. If you email too much, people will start unsubscribing you and if you don’t email enough, they gonna forget about you. Try out A/B test with different timings and delays and find out which performs well. A good tip is to avoid weekends and the days close to, like Mondays and Fridays. They work just as weekends i.e. you may not get enough exposure and/or engagement.
Frequency: As discussed a little in timing part above, frequency also plays an important role in the productivity of email marketing campaigns. Try to sort lists of your subscribers according to their taste or mood. You may have a lot of people who like to know new things and don’t mind getting couple of emails daily, but on the other hand some may get annoyed with just a weekly update. To get rid of this dilemma, send a quick feedback form to all that will let you know how many emails/updates they like to get every day/week/month. If you have a site with member area, add a feature to their dashboard, so that they can choose the frequency as desired. This will really help you retaining your valuable subscribers with you.
Email marketing can do wonders to your business if doing it right. I hope above tips will help you getting most out of your next email campaigns.